Base Makeup Leads Growth on Douyin as Color Cosmetics Polarize
As China's color cosmetics market enters a mature phase, decorative makeup is cooling down while functional base makeup and 'lazy beauty' products drive resilient growth on Douyin.
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As China's color cosmetics market enters a mature phase, decorative makeup is cooling down while functional base makeup and 'lazy beauty' products drive resilient growth on Douyin.
EastBuy's beauty line is powered by 12 specialist manufacturers, from Cosmax to niche suppliers, showing how Dongfang Zhenxuan is building margin through private label.
As foot traffic plummets and margins shrink, the beauty industry's CS channel turns to instant retail for its next growth engine. A one-day conference in Hefei on June...