Olive Young Festa Draws 100,000 as U.S. K-Beauty Competition Intensifies
Olive Young brought its flagship Festa event to Los Angeles, drawing 100,000 fans as K-beauty brands escalate U.S. retail competition.
Archive
Tag: Experiential Marketing
Thai Fragrance Brand Pañpuri Opens First China Boutique in Shanghai
Thai fragrance house Pañpuri has opened its first mainland China boutique in Shanghai, showcasing oil-based scents and sensory retail design.
How Kilian Paris Is Scaling Bestseller Angels' Share Into a Fragrance Wardrobe
Kilian Paris is launching a $150 fragrance line, The Cocktails, to capture younger consumers building multi-scent wardrobes as luxury fragrance growth slows.
LYMA and SoulCycle Extend Gut-Health Partnership With London Pop-Up
Luxury wellness brand LYMA and SoulCycle are extending their partnership to host an exclusive ride activation at LYMA's London headquarters.
Byredo Unveils 'Future Memories' Fragrance With Selfridges Pop-Up
Byredo has launched an immersive pop-up at Selfridges London for its new fragrance, Future Memories, following retail expansion under parent company Puig.
Dior Opens Immersive Miss Dior Pop-Up at South Coast Plaza
Dior has launched an immersive Miss Dior pop-up at South Coast Plaza, blending heritage storytelling, campaign films, and interactive retail experiences.
Purifide Teams Up With It's Bagels for Acne-Positive London Activation
Skincare brand Purifide and London’s It’s Bagels are hosting a Soho pop-up to fight acne food-shaming through themed sampling and product giveaways.