Max Mara Partners With Shiseido to Launch First Fragrance Fronted by Florence Pugh
Max Mara and Shiseido are launching Le Parfum, a new signature scent starring Florence Pugh that marks the Italian fashion house's debut fragrance line.
Archive
Tag: Fragrance
Thai Fragrance Brand Pañpuri Opens First China Boutique in Shanghai
Thai fragrance house Pañpuri has opened its first mainland China boutique in Shanghai, showcasing oil-based scents and sensory retail design.
Coty Beats Revenue Estimates and Names New CFO Amid Gucci License Exit
Coty beat fourth-quarter revenue estimates despite a widening net loss, as it appointed Soraya Benchikh as CFO to navigate its upcoming Gucci license exit.
Estée Lauder Cos. Posts 6 Percent Q4 Sales Growth on Regional Recovery
The Estée Lauder Cos. reported Q4 sales up 6% to $3.6B, beating Wall Street expectations as China revenue surged 12% and travel retail stabilized.
How Kilian Paris Is Scaling Bestseller Angels' Share Into a Fragrance Wardrobe
Kilian Paris is launching a $150 fragrance line, The Cocktails, to capture younger consumers building multi-scent wardrobes as luxury fragrance growth slows.
Byredo Unveils 'Future Memories' Fragrance With Selfridges Pop-Up
Byredo has launched an immersive pop-up at Selfridges London for its new fragrance, Future Memories, following retail expansion under parent company Puig.
How Beauty Brands Are Adapting to Modern Fragrance Manufacturing Complexity
Rising supply chain risks and shifting consumer demands are forcing fragrance brands to rethink manufacturing, sourcing, and packaging strategies.
Dior Opens Immersive Miss Dior Pop-Up at South Coast Plaza
Dior has launched an immersive Miss Dior pop-up at South Coast Plaza, blending heritage storytelling, campaign films, and interactive retail experiences.
Sol de Janeiro Launches Premium Mists to Tap Upmarket Fragrance Demand
Sol de Janeiro is expanding its body mist line with higher-concentration Intense Perfume Mists, capitalizing on premiumization trends across fragrance.