Estée Lauder Calls Off Brand Sell-Off, Pivots to Restructuring
The Estée Lauder Companies has canceled plans to sell Too Faced, Smashbox, and Dr. Jart+, opting instead for aggressive internal restructuring.
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Tag: K-Beauty Page 3
How Costco Is Quietly Becoming a Major Beauty Destination
Costco is quietly transforming into a premier beauty channel, leveraging high-income members and a high-velocity, SKU-limited model to attract top brands.
K-Beauty Dominates as Amazon Prime Day Beauty Sales Soften
Korean skincare brands led Amazon Prime Day sales, but overall beauty growth slowed as inflation-weary consumers prioritized replenishment over discovery.
South Korean Beauty Brands Flock to China for Packaging Innovation
As South Korea's beauty exports hit record highs, a delegation of 24 K-beauty brands is heading to Guangzhou's iPDF exhibition to source advanced, sustainable, and rapid-turnaround packaging directly...
Charmzone, Former K-Beauty Leader, Put Up for Sale
Charmzone, once Korea's top cosmetics brand, is being sold after years of losses. Its fall reflects the broader retreat of K-beauty from China, where domestic brands now command...