Colgate Taps BTS’ j-Hope to Launch Vitamin C Whitening Toothpaste
Colgate has partnered with BTS member j-hope to launch Optic White Vitamin C toothpaste across Asia-Pacific, merging skincare tech with oral beauty.
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Tag: Toothpaste
China Overhauls Toothpaste Ingredient Standards for First Time in 18 Years
China is significantly tightening its toothpaste regulations with a sweeping update to ingredient standards, forcing brands to reformulate and brace for industry-wide consolidation.