Why China’s Top Regulator Is Scrutinizing Oral Care Brand Canban
As Chinese oral care brand Canban pursues a Hong Kong IPO, regulators are questioning its valuation, massive marketing spend, and questionable efficacy claims.
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Tag: FMCG
Can a Pump Head Make or Break Repeat Purchases?
Three hours of packaging talk, from emotional to rational. A sales veteran says a pump's pressing feel can decide a product's repurchase rate. At an upcoming Guangzhou expo,...