Chicmax Pivots to Multi-Brand Strategy Amid Market Slowdown
Shanghai Chicmax Cosmetic is expanding beyond flagship brand KANS, reinvesting in R&D, pediatric skincare, and overseas production despite H1 profit headwinds.
Archive
Tag: Social Commerce
TikTok Shop Beauty Sales Surge in Latin America Led by Chinese Brands
TikTok Shop beauty sales surged in Mexico and Brazil in 2026, driven by Chinese beauty brands expanding through localized products and content commerce.
Lily & Beauty Returns to Profit, but Core E-Commerce Pressure Persists
Chinese beauty e-commerce operator Lily & Beauty turned a profit in H1 2026, relying on aggressive cost cuts and overseas brand distribution to offset declines.
Oriflame Names Former L’Oréal Executive Kenneth Benaim Campbell as CEO
Oriflame has appointed former L’Oréal executive Kenneth Benaim Campbell as CEO, succeeding Anna Malmhake to lead the group’s next growth phase.
Pearlosophy Founder Sentenced to 10 Years Over Pyramid Scheme Case
Pearlosophy founder Sun Yuting was sentenced to 10 years in prison for organizing a multi-level pyramid scheme that drew $30.8 million in asset freezes.
K-Beauty Giants Pivot to North America as China Market Contracts
Amorepacific and LG Household & Health Care posted strong Q2 profits as North American expansion and Amazon sales offset structural headwinds in China.
Sephora Expands K-Beauty Lineup With Sustainable Brand Yepoda
Sustainable K-beauty brand Yepoda enters Sephora U.S. as Korean cosmetics sales hit $2.8 billion, driven by social commerce and category expansion.
Pepsi Tests Body Care Market with Glamlite TikTok Shop Debut
Pepsi has debuted two limited-edition body care products with Glamlite on TikTok Shop, testing whether food-inspired concepts can drive sustained sales.
Scalp Care Brand Aware Hair Bets on Salon Stylists to Scale
Scalp care brand Aware Hair leverages professional salon relationships and stylist education to drive 95% recurring B2B revenue and fuel boutique retail growth.