How The Perfume Shop Is Riding the Rise of Fragrance Layering
The Perfume Shop reports a rise in fragrance layering as consumers mix scents, driving demand for complementary body care, mists, and scent wardrobes.
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Tag: Social Media
How Modern Celebrity Beauty Campaigns Drive Earned Media Value
As mainstream endorsements give way to niche talent, luxury fragrance and targeted ambassador campaigns are driving top earned media value in beauty.
Colgate Taps BTS’ j-Hope to Launch Vitamin C Whitening Toothpaste
Colgate has partnered with BTS member j-hope to launch Optic White Vitamin C toothpaste across Asia-Pacific, merging skincare tech with oral beauty.
Struggling Beauty Founders Turn to Social Media to Find Buyers
As venture capital tightens, emerging beauty founders are taking to Instagram and TikTok to seek acquirers, strategic partners, and fresh investment.