Max Mara Partners With Shiseido to Launch First Fragrance Fronted by Florence Pugh
Max Mara and Shiseido are launching Le Parfum, a new signature scent starring Florence Pugh that marks the Italian fashion house's debut fragrance line.
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Tag: Product Launch
How Kilian Paris Is Scaling Bestseller Angels' Share Into a Fragrance Wardrobe
Kilian Paris is launching a $150 fragrance line, The Cocktails, to capture younger consumers building multi-scent wardrobes as luxury fragrance growth slows.
Colgate Taps BTS’ j-Hope to Launch Vitamin C Whitening Toothpaste
Colgate has partnered with BTS member j-hope to launch Optic White Vitamin C toothpaste across Asia-Pacific, merging skincare tech with oral beauty.
Ulta Beauty Expands Textured Haircare Assortment With The Potion Studio
Textured haircare brand The Potion Studio is entering 460 Ulta Beauty stores, leveraging multifunctional formulas and premium positioning for 4X sales growth.
Byredo Unveils 'Future Memories' Fragrance With Selfridges Pop-Up
Byredo has launched an immersive pop-up at Selfridges London for its new fragrance, Future Memories, following retail expansion under parent company Puig.
AG1 Expands Product Lineup With Gummies, Energy Powders, and Canned Drinks
Health supplement brand AG1 is expanding beyond its signature daily greens powder, introducing gummies, energy mixes, and ready-to-drink options.
Sol de Janeiro Launches Premium Mists to Tap Upmarket Fragrance Demand
Sol de Janeiro is expanding its body mist line with higher-concentration Intense Perfume Mists, capitalizing on premiumization trends across fragrance.
Tower 28 Expands Into Complexion Category With Global Foundation Launch
Tower 28 is making its foundation debut with Swipe Serum Foundation, launching globally at Sephora and Mecca with estimated retail sales of $30 million.
Rituals Expands into Color Cosmetics with Skincare-Infused Makeup Collection
Rituals has launched a skincare-infused makeup collection alongside a €40 million store revamp spanning 1,500 boutiques worldwide.