Marubi Taps Pop Star Cai Xukun for Premium Eye Care Campaign
Chinese skincare brand Marubi has named musician Cai Xukun global eye-care ambassador alongside the launch of its upgraded Little Red Pen anti-aging eye duo.
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Tag: Skincare
Clean Beauty Brand Ogee Enters Sephora After Crossing $100 Million in Sales
After topping $100 million in digital sales, clean beauty brand Ogee is expanding into Sephora to accelerate its omnichannel growth.
Chicmax Pivots to Multi-Brand Strategy Amid Market Slowdown
Shanghai Chicmax Cosmetic is expanding beyond flagship brand KANS, reinvesting in R&D, pediatric skincare, and overseas production despite H1 profit headwinds.
Fashion Fair Exits Sephora to Focus on Core Demographic
After leaving Sephora, historic beauty brand Fashion Fair is targeting consumers over 40 with tailored retail channels and skincare formulations.
Inoherb Founder Takes Direct Control After Years of Executive Turnover
Chinese herbal skincare brand Inoherb reappointed founder Feng Shuai as general manager amid executive turnover and declining e-commerce revenue.
Lindsay Lohan Prepares Beauty Debut with Linlo Beauty
Actress Lindsay Lohan is launching Linlo Beauty, tapping former ISDIN executive Lara Verdugo as CEO and seeking up to $5 million in early funding.
Sephora Accelerate Selection Omora Beauty Lab Targets Acne-Prone Skin
Omora Beauty Lab founder Jenna Morales Ledbetter joins Sephora Accelerate with a prestige complexion line designed for acne-prone, sensitive skin.
Purifide Teams Up With It's Bagels for Acne-Positive London Activation
Skincare brand Purifide and London’s It’s Bagels are hosting a Soho pop-up to fight acne food-shaming through themed sampling and product giveaways.
Tower 28 Expands Into Complexion Category With Global Foundation Launch
Tower 28 is making its foundation debut with Swipe Serum Foundation, launching globally at Sephora and Mecca with estimated retail sales of $30 million.