WNBA Star Lexie Hull’s Forta Joins Sephora Accelerate
Founded by WNBA player Lexie Hull, sweat-resistant makeup brand Forta has been selected for Sephora Accelerate as active beauty gains major retail momentum.
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Tag: Beauty Industry Page 11
Body Care Brand Curie Rebrands as Mass-Market Personal Care Premiumizes
Clean deodorant brand Curie is rolling out a six-figure, gender-neutral rebrand to align with its evolution into an eight-figure body care business.
Qingsong Shares Rebrands to Nox Bellcow, Completing 7-Year Beauty Pivot
Fujian Qingsong is renaming itself after its subsidiary, Nox Bellcow, completing a seven-year transition from industrial chemicals to cosmetics manufacturing.
Why Puig Spent $380 Million to Tighten Its Grip on Charlotte Tilbury
Puig has acquired an additional stake in Charlotte Tilbury, securing deeper control of its key growth engine after merger talks with Estée Lauder collapsed.
Baudie Ditches Skincare to Bet Big on Underarm Care
How a mother-daughter duo rebranded Bella Skin Beauty into Baudie, sacrificing their entire product line to focus on a single breakout underarm toner.
How AI and Social Commerce Are Redefining China's Beauty Market
Yaso co-founder Adam Knight explains how AI-driven search, livestreaming, and cross-border e-commerce are reshaping the playbook for beauty brands in China.
Mall Giant CR Mixc Lifestyle Launches Self-Operated Beauty Retail Brand
Chinese commercial real estate giant CR Mixc Lifestyle is entering the beauty retail sector with MIXC BEAUTY, challenging Sephora amid a market downturn.
UK Beauty Industry Hits £28.3 Billion Despite Economic Headwinds
The UK beauty and personal care market contributed £28.3 billion to GDP in 2025, showing resilience despite inflation and post-Brexit trade barriers.
How Brand Equity, Not Discounts, Won Amazon Prime Day 2026
Amazon Prime Day 2026 reveals a mature beauty market where off-platform brand equity and AI-driven search outweigh last-minute discounting.