Beauty Brands Target Generation Beta as Millennial Parents Demand Clean Care
Beauty brands are targeting Generation Beta as ingredient-conscious Millennial and Gen Z parents seek clean, age-appropriate baby and kid personal care.
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Tag: Children's Personal Care
Fashion Insiders Launch Oovii to Turn Kids' Sunscreen Into Daily Routine
British brand Oovii launched a £28 mineral facial sunscreen designed to integrate sun protection into children's daily morning routines.
Frida Enters Older Kids' Personal Care Category With 32-Product Line
Frida is expanding beyond infant and postpartum care with a 32-product line designed to bridge the personal care gap for older kids.
China Issues First Mandatory National Safety Standard for Cosmetics
China has released GB 7916-2026, its first mandatory national safety standard for cosmetics, setting strict limits for heavy metals, microbes, and...
J&J Proposes $5.5 Billion Settlement to Resolve Talc Cancer Lawsuits
Johnson & Johnson has proposed a $5.5 billion settlement to resolve thousands of lawsuits alleging its talc-based baby powder caused ovarian cancer.
Millennial Parents Drive a Premium Boom in Kids’ Personal Care
As Millennial parents demand clean ingredients, the kids' personal care market is shifting from basic baby soaps to premium, clinical-grade brands.
California Naturals Launches Kids' Line to Build a Modern Family Brand
California Naturals is entering the children’s personal care category with a clean, accessible line designed to scale the brand into a household heritage name.
Dr. Squatch Enters Kids' Personal Care with Lil' Squatch
Men's grooming brand Dr. Squatch is expanding into children's personal care with Lil' Squatch, a natural bar soap line targeting Gen Alpha.