Why Ulta Beauty Is Merchandising Skincare in the Wellness Aisle
As the global wellness market surges, Ulta Beauty is shifting retail boundaries by placing Patchology's new skincare line, Good Day, in the wellness aisle.
Archive
Tag: Consumer Experience Page 2
Birchbox Cofounder Katia Beauchamp Launches Natural Nail Care Brand
Birchbox cofounder Katia Beauchamp is back with Buff Beauty, a natural nail care line focused on bare, healthy nails rather than polish.
TikTok Beauty Brand P.Louise Opens Massive Experiential Flagship
British beauty brand P.Louise is transitioning its massive TikTok Shop success into the physical world with a new 19,000-square-foot experiential flagship.
Estée Lauder Appoints Madeleine Boyd as Global Brand Communications Chief
The Estée Lauder Companies has named Madeleine Boyd as its new Senior Vice President of Global Brand Communications to elevate consumer storytelling.
Why Data Is Becoming the Ultimate Competitive Advantage in Beauty
AS Watson's new data-driven brand lab highlights how global retailers are leveraging consumer insights to incubate and scale beauty brands.
Rituals to Refurbish 1,500 Boutiques in €40 Million Premium Push
Rituals Cosmetics is investing €40 million to upgrade 1,500 boutiques globally, shifting its focus toward premium fragrance, skincare, and makeup.
Code8 Beauty Opens Second London Store with Bespoke Lipstick Experience
British beauty house Code8 expands its London retail footprint with a new Canary Wharf boutique focused on personalized, experiential beauty.
Top 100 Chinese Beauty Brands Honored at iPDF Packaging Exhibition
China’s beauty market surpassed 1.1 trillion RMB in 2025, driving domestic brands to transition from "cheap dupes" to science-backed, global competitors.
Can Ulta Beauty Spark a Turnaround for Bath & Body Works?
As Bath & Body Works partners with Ulta Beauty to counter declining mall traffic, industry experts debate whether this wholesale expansion can truly revive the legacy fragrance brand.