Sephora Launches in Israel Without Its Signature Third-Party Brands
Sephora is entering Israel with an exclusive Sephora Collection lineup, navigating complex distribution agreements and geopolitical sensitivities.
Archive
Tag: Private Label
Chinese Livestreamer EastBuy Pivots to Beauty Private Labels as Influencers Depart
Chinese live-commerce giant EastBuy expands into private-label cosmetics, turning away from star influencers to build its own beauty supply chain.
TCM Giant Tongrentang Liquidates Cosmetics Arm to Protect Brand Equity
Chinese traditional medicine giant Tongrentang has filed for the liquidation of its cosmetics subsidiary, signaling a retreat from reckless brand licensing.
Pharma Giant Baiyunshan Shifts from Brand Licensing to Proprietary Beauty R&D
Chinese pharma giant Baiyunshan is dismantling its multi-billion RMB brand licensing business to launch a joint venture focused on genuine beauty R&D.
Inside EastBuy's Beauty Supply Chain
EastBuy's beauty line is powered by 12 specialist manufacturers, from Cosmax to niche suppliers, showing how Dongfang Zhenxuan is building margin through private label.