How Beauty Brands Misunderstand the 3:1 LTV:CAC Metric Behind Big Exits
As customer acquisition costs rise, beauty brands risk overestimating customer lifetime value through incomplete CAC formulas and unproven retention curves.
Archive
As customer acquisition costs rise, beauty brands risk overestimating customer lifetime value through incomplete CAC formulas and unproven retention curves.
Kleenex is rolling out a skin-specific tissue line infused with ingredients like niacinamide, marking its largest product innovation in three decades.
Amorepacific and LG Household & Health Care posted strong Q2 profits as North American expansion and Amazon sales offset structural headwinds in China.
Beiersdorf has lowered its 2026 outlook as Nivea sales fell 6.8%, prompting an 18-month turnaround plan backed by €100M in media spend.
Executives at SG Credit Partners explain how beauty brands can leverage asset-backed debt financing, balance equity, and fund major retail expansions.
UK retailer Lookfantastic reports booming demand for collagen and hair loss treatments as GLP-1 weight loss drug adoption expands.
Facing market saturation and agile indie rivals, heritage beauty brands are leaning into nostalgia and core franchises to drive long-term repeat purchases.
London's Covent Garden will host the 10-day Beyond Beauty festival in September 2026, featuring over 80 prestige brands, masterclasses, and pop-ups.
London's Covent Garden will host its 10-day Beyond Beauty festival in September 2026, bringing together over 80 global brands and experiential activations.