AKT London Launches Final Crowdfunding Round to Support Global Body Care Expansion
Natural body care brand AKT London has launched a crowdfunding campaign, dubbed its 'Final Encore,' to fuel global growth and retail expansion.
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Tag: Entertainment Marketing
Giorgio Armani Taps Jonathan Bailey to Launch Men's Fragrance I Will
Giorgio Armani and L’Oréal are debuting I Will, the house's first new standalone men's scent franchise in over two decades, fronted by actor Jonathan Bailey.
Zhao Lusi’s Lifestyle Brand RDD Faces Backlash Over Quality and Pricing
Chinese actress Zhao Lusi’s lifestyle brand RosyDoeDian faces growing consumer criticism over pricing and product quality during its physical store expansion.
How L’Oréal Paris, CeraVe, and Rhode Dominated Social Media in Q2
L’Oréal Paris, CeraVe, and Rhode led social media engagement in Q2, leveraging major cultural events and distinct organic-to-paid content strategies.
How Livestream Star Austin Li Plans to Take C-Beauty Global
China’s top livestreamer Austin Li is leading a retail experiment in London to help Chinese beauty brands transition from local manufacturing to global...
Dr. Squatch Enters Kids' Personal Care with Lil' Squatch
Men's grooming brand Dr. Squatch is expanding into children's personal care with Lil' Squatch, a natural bar soap line targeting Gen Alpha.
Chanel Names Gracie Abrams Face of Coco Mademoiselle
Chanel has named Grammy-nominated singer-songwriter Gracie Abrams as the face of its new Coco Mademoiselle Crush Absolu fragrance campaign.
How Neutrogena Is Rebuilding for the Gen Z Skincare Era
Neutrogena is doubling down on dermatologist-led science and Gen Z marketing to reclaim its authority in a crowded clinical skincare market.
Why Beauty Brands Are Betting Big on Entertainment Fandoms
As traditional marketing loses its grip, beauty brands are moving at breakneck speed to co-create viral moments with entertainment fandoms.