Florasis: How Chinese Aesthetics and Smart Manufacturing Shape a Global Beauty Brand
Florasis is combining traditional Chinese aesthetics, floral ingredients and smart manufacturing as the Hangzhou beauty brand expands internationally.
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Tag: C-Beauty
RED CHAMBER: How a Chinese Clean Beauty Brand Is Expanding Globally
Founded in Shanghai in 2020, RED CHAMBER is combining clean formulations, color cosmetics and sustainability as it expands into overseas markets.
China Beauty Shakeout Escalates as Brands Pivot to Profitability
As imported brands lose market share and retail formats pivot online, cosmetics companies in China are replacing expansion with disciplined profitability.
Shanghai Beauty Summit Highlights Supply Chain Synergy and AI for Global Growth
Shanghai's 3rd China Beauty Going-Global Conference gathered buyers from 14 nations to discuss supply chain synergy, localization, and AI marketing.
Sephora Teams With Chinese Idol Label Goodbai on Makeup Capsule
Sephora has launched a cowboy-themed capsule with Chinese lifestyle brand Goodbai, marking its first full-scale local fashion collaboration in China.
Marubi Taps Pop Star Cai Xukun for Premium Eye Care Campaign
Chinese skincare brand Marubi has named musician Cai Xukun global eye-care ambassador alongside the launch of its upgraded Little Red Pen anti-aging eye duo.
Chicmax Pivots to Multi-Brand Strategy Amid Market Slowdown
Shanghai Chicmax Cosmetic is expanding beyond flagship brand KANS, reinvesting in R&D, pediatric skincare, and overseas production despite H1 profit headwinds.
TikTok Shop Beauty Sales Surge in Latin America Led by Chinese Brands
TikTok Shop beauty sales surged in Mexico and Brazil in 2026, driven by Chinese beauty brands expanding through localized products and content commerce.
C-Beauty Wins International Consumers with Cultural Heritage and Advanced R&D
Driven by viral social media momentum, traditional aesthetics, and advanced domestic manufacturing, Chinese beauty brands are expanding their global footprint.