Sephora Accelerate Selection Omora Beauty Lab Targets Acne-Prone Skin
Omora Beauty Lab founder Jenna Morales Ledbetter joins Sephora Accelerate with a prestige complexion line designed for acne-prone, sensitive skin.
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Tag: Makeup Page 2
Tower 28 Expands Into Complexion Category With Global Foundation Launch
Tower 28 is making its foundation debut with Swipe Serum Foundation, launching globally at Sephora and Mecca with estimated retail sales of $30 million.
Rituals Expands into Color Cosmetics with Skincare-Infused Makeup Collection
Rituals has launched a skincare-infused makeup collection alongside a €40 million store revamp spanning 1,500 boutiques worldwide.
Shelby Ann Bell’s Bestie Club Shows the Power of Community Marketing
Beauty creator Shelby Ann Bell's sold-out Bestie Club demonstrates how high-touch community events drive real engagement and retail sales for mass beauty...
K-Beauty Cushion Foundations Gain Global Traction Through Western Retail Expansion
Driven by shade expansion and Western retail partnerships, Asian cushion foundations are finding newfound traction among global beauty consumers.
Erin Parsons Launches Online Makeup Archive Featuring Rare Vintage Beauty Artifacts
Makeup artist Erin Parsons has launched The Makeup Archive, a digital museum featuring over 1,500 historic beauty artifacts and rare industry literature.
Saie Enters Eye Shadow Category with 1990s-Inspired Collection
Saie is entering the eye shadow category with SuperSuede Baked Eyeshadow, a 1990s-inspired line launching at Sephora and online for $24.
How Marie Dalgar Uses Art and Technology to Build Long-Term Brand Value
Chinese beauty brand Marie Dalgar launched its Shanhai cushion foundation while revealing five global R&D hubs and a 10-year Chinese color research project.
How 20 Chinese Suppliers Powered SHEGLAM's $415 Million Fast-Beauty Empire
SHEIN's cosmetics brand SHEGLAM reached nearly $415 million in sales by applying fast-fashion supply chains to a network of top Chinese manufacturers.