Jordana Franks on Building Jordana Ticia and Scaling into Retail
Jordana Ticia founder Jordana Franks shares how she built a UK beauty brand from liquid lipsticks to Space NK shelf space.
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Tag: Makeup Page 2
Makeup Artist Ruby Hammer on Building an Inclusive Beauty Legacy
Beauty pioneer Ruby Hammer discusses her career, launching Ruby & Millie, and championing shade inclusivity long before it became an industry standard.
Fashion Fair Exits Sephora to Focus on Core Demographic
After leaving Sephora, historic beauty brand Fashion Fair is targeting consumers over 40 with tailored retail channels and skincare formulations.
Sephora Accelerate Selection Omora Beauty Lab Targets Acne-Prone Skin
Omora Beauty Lab founder Jenna Morales Ledbetter joins Sephora Accelerate with a prestige complexion line designed for acne-prone, sensitive skin.
Tower 28 Expands Into Complexion Category With Global Foundation Launch
Tower 28 is making its foundation debut with Swipe Serum Foundation, launching globally at Sephora and Mecca with estimated retail sales of $30 million.
Rituals Expands into Color Cosmetics with Skincare-Infused Makeup Collection
Rituals has launched a skincare-infused makeup collection alongside a €40 million store revamp spanning 1,500 boutiques worldwide.
Shelby Ann Bell’s Bestie Club Shows the Power of Community Marketing
Beauty creator Shelby Ann Bell's sold-out Bestie Club demonstrates how high-touch community events drive real engagement and retail sales for mass beauty...
K-Beauty Cushion Foundations Gain Global Traction Through Western Retail Expansion
Driven by shade expansion and Western retail partnerships, Asian cushion foundations are finding newfound traction among global beauty consumers.
Erin Parsons Launches Online Makeup Archive Featuring Rare Vintage Beauty Artifacts
Makeup artist Erin Parsons has launched The Makeup Archive, a digital museum featuring over 1,500 historic beauty artifacts and rare industry literature.