Flower Knows: Bringing Fairytale Beauty to a Global Audience
Founded in Hangzhou in 2016, Flower Knows combines fantasy-inspired makeup, collectible packaging and international expansion.
Archive
Tag: Makeup
Florasis: How Chinese Aesthetics and Smart Manufacturing Shape a Global Beauty Brand
Florasis is combining traditional Chinese aesthetics, floral ingredients and smart manufacturing as the Hangzhou beauty brand expands internationally.
RED CHAMBER: How a Chinese Clean Beauty Brand Is Expanding Globally
Founded in Shanghai in 2020, RED CHAMBER is combining clean formulations, color cosmetics and sustainability as it expands into overseas markets.
Sephora Teams With Chinese Idol Label Goodbai on Makeup Capsule
Sephora has launched a cowboy-themed capsule with Chinese lifestyle brand Goodbai, marking its first full-scale local fashion collaboration in China.
Estée Lauder Cos. Posts 6 Percent Q4 Sales Growth on Regional Recovery
The Estée Lauder Cos. reported Q4 sales up 6% to $3.6B, beating Wall Street expectations as China revenue surged 12% and travel retail stabilized.
Clean Beauty Brand Ogee Enters Sephora After Crossing $100 Million in Sales
After topping $100 million in digital sales, clean beauty brand Ogee is expanding into Sephora to accelerate its omnichannel growth.
Jordana Franks on Building Jordana Ticia and Scaling into Retail
Jordana Ticia founder Jordana Franks shares how she built a UK beauty brand from liquid lipsticks to Space NK shelf space.
Makeup Artist Ruby Hammer on Building an Inclusive Beauty Legacy
Beauty pioneer Ruby Hammer discusses her career, launching Ruby & Millie, and championing shade inclusivity long before it became an industry standard.
Fashion Fair Exits Sephora to Focus on Core Demographic
After leaving Sephora, historic beauty brand Fashion Fair is targeting consumers over 40 with tailored retail channels and skincare formulations.