PRAMY: A Focus on Professional Makeup Setting

Founded in 2014 according to the supplied brand profile, PRAMY specializes in professional makeup setting. Its slogan, “Not Define, But Lock in Your Beauty,” reflects a focus on helping people retain their chosen look while expressing their individuality.

Brand at a glance

• Brand: PRAMY
• Founded: 2014, according to the brand profile
• Category: Makeup setting sprays and powders
• Website: pramy.net

The story of PRAMY

PRAMY develops setting products for different facial areas, skin types and occasions. Its approach combines formulation, application technology and texture, with the aim of making it easier to find products suited to individual routines.

The brand presents makeup setting as a way to maintain confidence through everyday activities and important moments, from exercise and parties to celebrations. Its emphasis is on preserving a look while keeping makeup comfortable to wear.

A timeline of product development

• 2018: Moisturizing Makeup Setting Spray, featuring the brand's dewy film-forming technology.
• 2020: Sheer Translucent Loose Powder, built around its “external release, internal control” approach.
• 2021: Long Wear Eyebrow Raincoat, extending film-forming technology to eyebrow makeup.
• 2022: Sunscreen Pressed Powder, Weightless Oil Control Makeup Setting Spray and Sheer Plant Stable Loose Powder, with the latter featuring amino acid-encapsulated plant powder technology.
• 2024: Sheer UV Pressed Powder and Flawless UV Pressed Powder, expanding the brand's sunscreen powder range.

Research, manufacturing and supply partners

PRAMY describes its research laboratory as combining advanced equipment with specialists from several technical fields. Its brand materials also identify an owned factory with a 17,600-square-meter sterile workshop and a GMP-standard production line.

The brand names Merck among its development partners and cites BASF, Evonik, Dow and DSM in its raw-material supply network. These relationships and facility descriptions are presented as information supplied by PRAMY.

Flagship products

Moisturizing Makeup Setting Spray

The spray uses PRAMY's Pra-Membtech® film-forming system, which the brand describes as forming a lightweight, breathable layer designed to improve makeup adhesion and transfer resistance without a tight feel.

Its alcohol-free formula includes rose hydrosol and hyaluronic acid for hydration, alongside niacinamide. PRAMY positions it around moisture retention, oil control and a soft-focus finish. A pressure-balancing nozzle is designed to distribute a fine mist evenly across makeup.

Weightless Oil Control Makeup Setting Spray

This spray combines film formation with a multi-part oil-control system. According to the brand's product description, the formula includes willowherb extract and 2% niacinamide, Bix'Activ® and royal jelly, hollow microsphere powders, and witch hazel extract.

PRAMY describes these components as addressing excess surface oil while supporting a comfortable finish. Pra-Membtech® is used for makeup hold, and a wide-angle fine-mist pump aims to distribute the formula without disturbing the base.

The alcohol-free formula also lists rose hydrosol, hyaluronic acid, panthenol, trehalose and tamarind seed polysaccharides as part of its moisturizing positioning.

Sunscreen Pressed Powder SPF40 PA+++

PRAMY presents this pressed powder as combining makeup setting with labeled SPF40 PA+++ protection. Its description highlights amino acid-encapsulated powder technology, fine particles and a lightweight texture designed to reduce the appearance of pores and avoid a heavy finish.

The brand also emphasizes a natural-looking result, comfortable layering and skin-conditioning ingredients. Protection ratings and wear-performance descriptions here are product claims reported by the brand; they are not independent test findings by China Cosmetics.

Recognition featured by the brand

The supplied materials highlight the following awards and nominations:

• COSMOBOX Best Product Awards: Must-Have Setting Spray of the Year.
• OK! Pick of the Best: Best Setting Spray of the Year.
• New Tide of Consumption Pick Awards: inclusion in the 2021 China's Most Valuable New Brand beauty list.
• YiMagazine: a 2022 recognition for an enterprising domestic brand.
• 2021 Tmall Beauty Awards: a Fashion Makeup Award nomination.
• Rednote: recognition as a trending beauty and personal-care brand.

Together, the range illustrates PRAMY's concentration on the final steps of a makeup routine: setting, touch-ups and maintaining the desired finish across different needs.

Brand information and product-performance descriptions are drawn from the supplied materials. Additional reference: PRAMY's official brand profile.