Why Chinese Stars Use Sheet Masks to Launch Beauty Empires
Chinese celebrities like Fan Bingbing and Zhao Lusi are leveraging mature OEM supply chains and low consumer barriers to build beauty brands around sheet masks.
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Tag: Social Commerce Page 2
America's Quiet Beauty Giants: Eleven Brands Hitting Nine-Figure Sales Without the Hype
While viral moments and celebrity endorsements dominate beauty industry coverage, a new cohort of American brands is quietly amassing serious scale through...
Is TikTok Shop Becoming the Beauty Industry's Most Critical Channel?
TikTok Shop has rapidly evolved from an experimental platform into a dominant beauty retailer, reshaping how consumers discover and buy products.
How L’Oréal Paris, CeraVe, and Rhode Dominated Social Media in Q2
L’Oréal Paris, CeraVe, and Rhode led social media engagement in Q2, leveraging major cultural events and distinct organic-to-paid content strategies.
TikTok Stars Katie Fang and Aliya Rachinski Invest in ESW Beauty
Gen Z beauty creators Katie Fang and Aliya Rachinski have taken equity stakes in ESW Beauty, marking the clean skincare brand's first outside investment.
Why Social Media Is Calling for a Naturium Boycott
A beachside photo posted by founder Susan Yara has sparked a massive social media backlash and boycott calls for E.l.f.-owned skincare brand Naturium.
Indie Beauty Brands Surpass $500 Million on TikTok Shop
Top indie beauty brands generated over $512 million on TikTok Shop, led by K-beauty powerhouse Dr. Melaxin's viral skincare sensations.
Why Chinese Body Care Giant Little Dream Garden Stumbled on Its IPO Path
Chinese body care brand Little Dream Garden built a $260M empire on cheap products and viral marketing...
How Livestream Star Austin Li Plans to Take C-Beauty Global
China’s top livestreamer Austin Li is leading a retail experiment in London to help Chinese beauty brands transition from local manufacturing to global...