K-Beauty Sales Surge 53% Globally as Social Commerce Drives Demand
A new NIQ report reveals K-beauty's massive global expansion, fueled by social commerce and explosive growth in Latin America and the Middle East.
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Tag: Social Commerce Page 4
Why Beauty Brands Are Betting Big on Entertainment Fandoms
As traditional marketing loses its grip, beauty brands are moving at breakneck speed to co-create viral moments with entertainment fandoms.
TikTok Shop Nears $1 Billion in Beauty Sales for Second Straight Quarter
TikTok Shop's beauty sales hit $980M in Q2, rivaling retail giants as K-beauty and viral skincare trends drive massive social commerce growth.
Chinese Actress Zhao Lusi Launches Niche Beauty Brand ROSE AMIGO
Chinese actress Zhao Lusi has launched ROSE AMIGO, a niche skincare brand targeting China's rapidly growing neck care segment.
How Celebrity Spray Tanner Mishel Chernyavskiy Is Reimagining Sunless Tanning
Celebrity spray tan artist Mishel Chernyavskiy launches MSK Labs, a skincare-infused sunless tanning brand debuting at prestige retailer Violet Grey.
How C-Beauty Is Becoming China’s Next Big Soft-Power Export
As domestic competition intensifies, Chinese cosmetics brands are leveraging localized products and digital ecosystems to dominate Southeast Asia.
Apothékary Secures $16 Million to Accelerate Retail and Product Growth
Herbal tincture brand Apothékary has raised $16 million in Series A funding to expand its retail footprint and accelerate product innovation.
2026 iPDF Concludes with Surge in Global Buyers Targeting Chinese Beauty Suppliers
The 2026 iPDF exhibition highlighted a major shift in Chinese beauty exports, as suppliers move from low-cost manufacturing to highly localized formulations, compliance-first strategies, and advanced R&D.
How a Hairstylist Built a Million-Order TikTok Shop Empire
Simply Mandys founder Mandys Peña shares how she leveraged Spanish-language livestreams to drive over 1 million orders and pioneer million-dollar sales sessions on TikTok Shop.