Georgia May Jagger Pauses Skincare Brand MAY Botanicals

Georgia May Jagger is pausing her skincare brand, MAY Botanicals, after three years. The model and entrepreneur cited a need to focus on her family, her modeling career, and Bleach London, the haircare brand she co-owns.

Jagger announced the news via the MAY Botanicals Instagram account, emphasizing that the move is a personal choice rather than a permanent closure.

"After three incredible years, I’ve made the personal decision to pause MAY Botanicals," she wrote. "This wasn’t an easy decision, but it’s the right one for me at this time as I focus on my family, my modeling career, and my other business, Bleach London."

The Instagram announcement did not specify a return date. However, Jagger assured followers that her commitment to clean beauty remains steadfast. "This isn’t goodbye," she added. "My passion for ethical, sustainable skincare remains as strong as ever, and I’m excited to see where the next chapter leads."

She also expressed gratitude to the brand’s customers, community, and team, describing the journey of building MAY Botanicals as "one of the most rewarding experiences of my life, both personally and professionally."

Jagger originally launched MAY Botanicals in October 2023, targeting consumers with sensitive skin by pairing science-backed formulations with responsibly sourced, organic ingredients. This launch came at a time of intense activity in the celebrity-led beauty industry, much like how Birchbox cofounder Katia Beauchamp launched natural nail care brand Buff Beauty to bring a skincare-first philosophy to a new segment.

"I could never find exactly what I needed, so I developed a range for anyone wanting to celebrate their skin without compromise," Jagger said at the time of the brand's debut. "Our formulas combine science-based functionality with responsibly sourced, organic ingredients to create a natural beauty range that actually works."

MAY Botanicals debuted with five core products: the Clean Slate Cleanser, Daily Dose Moisturiser, Save Face Spot Solution, Super Balm, and Kelp! Seaweed Sheet Mask. The lineup later expanded to include the Golden Hour Face Oil.

UK customers will have until August 9 to make final purchases from the current inventory on the brand's website.