Base Makeup Leads Growth on Douyin as Color Cosmetics Polarize
As China's color cosmetics market enters a mature phase, decorative makeup is cooling down while functional base makeup and 'lazy beauty' products drive resilient growth on Douyin.
Chronological news and analysis articles from the News category.
As China's color cosmetics market enters a mature phase, decorative makeup is cooling down while functional base makeup and 'lazy beauty' products drive resilient growth on Douyin.
Global luxury beauty giants like Estée Lauder and L'Oréal are shifting their focus to Douyin, TikTok's Chinese sister app, as traditional e-commerce and offline retail channels in China slow down.
With beauty sales slowing and rising sameness, packaging is key. At iPDF 2026, top Chinese suppliers unveiled innovations from recyclable tubes to dual-chamber tubes and smart closures, offering brands new ways to...
Charmzone, once Korea's top cosmetics brand, is being sold after years of losses. Its fall reflects the broader retreat of K-beauty from China, where domestic brands now command nearly 60% of the market.
EastBuy's beauty line is powered by 12 specialist manufacturers, from Cosmax to niche suppliers, showing how Dongfang Zhenxuan is building margin through private label.
China's General Administration of Customs has released new cosmetics import-export regulations, effective December 2026, tightening traceability, closing sample loopholes, and strengthening oversight — just as the import market rebounds after four years of decline.
As foot traffic plummets and margins shrink, the beauty industry's CS channel turns to instant retail for its next growth engine. A one-day conference in Hefei on June 30 promises a playbook.
Sourcing decision-makers from Russia, Bangladesh, Pakistan, Morocco, and more are heading to Guangzhou for the 2026 iPDF International Future Packaging Expo, bringing massive orders and long-term partnership plans.
Three hours of packaging talk, from emotional to rational. A sales veteran says a pump's pressing feel can decide a product's repurchase rate. At an upcoming Guangzhou expo, designers will unpack how small details...