WINONA-Dermatological-level Skincare Brand

Mission：

To create China’s skin health ecosystem

Brand Profile

• Brand Name: WINONA
• Founder: Guo Zhenyu
• Parent Company: BOTANEE GROUP
• Product Type: Dermatological-grade Skincare
• Country/Region: Yunnan, China
• Established: 2010

  

THE STORY OF WINONA

Incorporated in 2010, Yunnan Botanee Bio-Technology Group Co., Ltd. is a skin care Internet+ "big health" industrial group engaging in R&D, manufacturing and marketing activities. On 25 March 2021, Botanee was listed on the ChiNext board of Shenzhen Stock Exchange (code 300957), the first listed company of functional skin care products in China.

Botanee is recognised as a national high-tech enterprise. The Company's R&D centre is responsible for combining the industry, academics and research, integrating advanced technologies in dermatology, biology and botany to explore active ingredients from characteristic plants in Yunnan plateau, and developing a new generation of functional skin care products.

The Company's skin care brand "Winona" applies patented technologies and dermatological grade gentle formula and manufactures its products according to the Good Manufacture Practice of Cosmetics (GMPC) applicable to cosmetics sold in the US and EU markets. The efficacy and safety of our products have been widely recognised by dermatologists and consumers.

Through the channel strategy of covering the entire online network on the foundation of offline drug stores, Botanee has seen high rates of annual growth since its incorporation. Capitalising on new technologies such as Internet and artificial intelligence (AI), Botanee created a new retail system over all contact points to become a leading "big health" and Internet+ enterprise in China enabling cross-sector OMO marketing.

Based on the Company's strong R&D capability, differentiated operating model, years of professional expertise in skin care field and the strategy to integrate Internet into its business, Botanee focuses on building a new ecosystem for dermatological health in the future.

WINONA Brand Journey

2010-Kunming Botanee Biotechnology Co., Ltd., Botanee's predecessor, was established. 2011-Winona's online flagship store was launched on Tmall. 2012-Licensed as a project collaborator of the Collaborative Innovation Center in Yunnan Province. 2013-Botanee's R&D center was established the subsidiary, Shanghai Botanee Biotechnology Co., Ltd., was established. 2014-Invested by Sequoia Capital, an internationally renowned venture capital institution. 2015-Accredited as a national high-tech enterprise; Winona made its debut at the World Congress of Dermatology, serving as the first Chinese brand attending the event. 2017-Selected as a member of the Ministry of Education Innovation Team Collaboration in China. 2018-Botanee's quality management system was certified by GMPC and ISO 22716:2007(E). 2019-Awarded Yunnan Postdoctoral Research Workstation and ranked Top 9 in the beauty and skincare category of Tmall's Double 11 shopping festival. 2021-Botanee was listed on the ChiNext Market of Shenzhen Stock Exchange Stock code: 300957.

2023-Botanee's central factory was officially put into operation; The only Chinese brand to rank within the top 10 in Tmall's Double 11 shopping festival beauty and skincare category for 7 consecutive years.

WINONA’s Skincare R&D and Manufacturing Capabilities

Botanee Research Institute

Botanee Research Institute is located in Qingpu District, Shanghai, with a total area of more than 5,000 m2. The R&D team covers many disciplines such as pharmaceutical preparations, pharmaceutical analysis, pharmacy, high polymer chemistry, biology and fine chemical engineering.Botanee Research Institute independently develops plant actives with clear efficacy and controllable quality by combining the pathogenesis mechanism of problematic skin and exploring characteristic plant resources in Yunnan. At the same time, it screens raw materials worldwide, designs formulations and processes using pharmaceutics theory, passes rigorous in vivo/in vitro safety/efficacy screening, human sensory and human efficacy evaluation, organizes product filing and obtains relevant approval after confirming preparation parameters for pilot production. After the products finally pass clinical validation, Botanee Research Institute organizes production and sales. This scientific and rigorous R&D process has laid a quality foundation for the industry-leading innovative R&D of our products.

Yunnan Botanical Research and Innovation

Yunnan Characteristic Plant Extraction Laboratory has established a systematic screening and evaluation system for active substances derived from Yunnan characteristic plants, and realized commercial production of those plants. Guided by national strategies and major scientific and technological innovation needs of Yunnan, the laboratory focuses on Yunnan characteristic plant industry, gathers superior resources inside and outside Yunnan, aims at the international frontier, drives sustainable and high-end development of the industry through R&D of cutting-edge and forward-looking technologies, establishes a new mechanism for rational distribution of revenue from transformation of scientific research achievements, and builds a whole chain of high-tech innovative business: "basic theoretical research-application and development-key generic technology development for industrialization-industrial incubation-marketing". In November 2022, Yunnan Characteristic Plant Extraction Laboratory became the 37th "Co-certification Laboratory on National Reference Materials for Natural Products" in China granted by the Specialistic Group on Natural Product of National Technical Committee on Reference Materials.

WINONA Flagship Skincare Products

01 Aqua-shield Sunblock Milk

Product Highlights: 1.Strong Sun Protection & Anti - photoaging a.Physical & chemical dual protection system fully resists UV rays b.Broad - spectrum sunscreen, no worries about sunburn, tanning, or photoaging

2.Water - Resistant & Anti - Friction a.Curved shield protects against 99% of UV rays b.Triple water - proof formula resists physical friction

3.Light Feeling, Non-Sticky a.97% agree on smooth, non - clogging texture b.97% agree on quick film - forming, non - sticky c.97% agree on natural look after application

02  Brightening and Spot-Fading Night Cream

Product Highlights: This nourishing night cream is designed to deeply repair and brighten the skin while you sleep. Formulated with natural plant extracts and advanced brightening agents, it targets dullness, uneven skin tone, and dark spots, leaving your complexion radiant and revitalized by morning.

Key ingredients include Acetyl Glucosamine, which promotes skin renewal and helps fade pigmentation, and Niacinamide, known for its ability to inhibit melanin transfer and improve skin clarity. Additionally, Double-Phase Vitamin C works to reduce oxidative stress and brighten the complexion, while Dianthus Superbus Extract and Licorice Root Extract soothe and protect sensitive skin, making it suitable for all skin types, including sensitive skin

03 Brightening and Spot-Fading Essence

Product Highlights: Winona Brightening and Spot-Fading Essence includes Yunnan Camellia and VC to help even skin tone and brighten. Helps visibly reduce post-acne marks and hyperpigmentation. Visibly reduces dark spots including those caused by age and UV exposure Dermatologist-tested for safety and gentleness on all skin types, including sensitive skin.

WINONA Awards and Industry Recognition

Winona products have won more than 100 awards from authoritative media domestic and overseas with their advantages. The star product, soothing and moisturizing lotion, won the Tmall Golden Makeup Award 5 times.

The World Congress of Dermatology is held every four years and is known as the "Olympics of Medicine". It is the world's largest academic conference on dermatology and represents the highest level of dermatology today. It brings together world-class dermatology experts and is dedicated to discussing major breakthroughs, progress and innovations in the field of dermatology. It represents the latest scientific research level and development direction in the field of dermatology worldwide.