CARSLAN — China's No. 1 Makeup Brand

Mission: Providing customers with high-quality cosmetics.

Brand Profile

• Brand: CARSLAN
• Founder: Tang Xilong
• Product category: Makeup
• Location: Guangzhou, China
• Founded: 2001
• Target markets: Vietnam and Thailand

The Story of CARSLAN

CARSLAN has specialized in cosmetics for 25 years, since its founding in 2001. Established in Guangzhou, China, the cosmetics company focuses on professionalism, fashion and internationalization.

CARSLAN draws on international aesthetics to set makeup trends and create high-quality products that generate positive word of mouth. The brand's value lies in delivering the power of fashion and beauty to women worldwide.

Brand Journey

• 2001: CARSLAN was founded.
• 2003: CARSLAN established a production base spanning more than 20,000 square meters in Guangzhou, China.
• 2019: CARSLAN launched a co-branded collaboration inspired by Klimt's art.
• 2019: CARSLAN established a partnership with Pantone, the international color authority.
• 2021: CARSLAN established its Italian R&D laboratory.
• 2023: CARSLAN established its Japanese R&D laboratory.

Manufacturing Credentials

Independent Research, Development and Production

CARSLAN has remained true to its mission of providing customers with high-quality cosmetics since its inception in 2001. Its cosmetics R&D center is driven by technological innovation, with a focus on delivering professional, scientific and high-quality products to consumers.

• 130,000+ m² digital production and research base
• 128 authorized patents in China
• 230+ domestic and international R&D experts

R&D team headcount as of May 2024.

Flagship Products

01 CARSLAN Soft Focus Loose Setting Powder

24-hour oil control

Patented oil absorption technology absorbs excess oil to help skin look clean and shine-free.

Waterproof

The waterproof formula helps keep makeup looking flawless throughout the day.

Talc-free and non-acnegenic

The brand cites agency testing for the following results:

• No acne-causing adverse reactions.
• Absorbs excess oil from the skin after application.
• Waterproof after application.

24-hour wear and transfer resistance

Ultra-fine, 9-micron powder sets foundation with a dimensional matte finish throughout the day.

02 CARSLAN Traceless Lasting Foundation

Soft radiance and balanced moisture without greasiness

CARSLAN's “CAT CLAW” dual-patent technology is designed for a close fit and lasting wear:

• Adheres to the skin without peeling.
• Provides transfer-resistant, lasting wear.

A balance for combination skin

The formula uses a 5D hydration ingredient to help keep cheeks hydrated and the T-zone oil-free.

03 CARSLAN Double Extension Curling Mascara

A dual-ended design for different eye makeup styles

The double-sided design offers lengthening, volumizing, curling and long-lasting effects for a wide-eyed look.

A new formula without clumping

The formula is waterproof, quick-drying and smudge-proof.