Cody Plofker Steps Down as CEO of Jones Road Beauty

Cody Plofker has stepped down as chief executive officer of Jones Road Beauty, the clean beauty brand founded by his mother, Bobbi Brown.

"I have decided to step down from my day-to-day role for a mixture of personal and professional reasons," Plofker shared in a LinkedIn post. "I am incredibly proud of what we were able to accomplish in around five years and never thought in my wildest of dreams we would be here so quickly."

Under his leadership, Jones Road has grown into a profitable, nine-figure business.

"Professionally, I'd rather be building funnels and running ads than managing people and dealing with various BS that comes with being CEO. I haven't gotten to do the fun stuff in a while," Plofker continued. "For Jones Road, I know the business will be better served by an experienced CEO who has a different skillset than mine and a renewed passion for the business. This is 100 percent my decision and I have no shame in saying that, even though I helped us get here, I am not the right person for the next phase."

Plofker will transition to the board of directors and remain actively involved as a board member. A representative for the brand confirmed that a search for his successor is currently underway.

Brown launched Jones Road in 2020, four years after departing her namesake brand, Bobbi Brown Cosmetics, which is owned by the Estée Lauder Companies. Initially debuting with a focused line of makeup, the brand has rapidly scaled its footprint. This strategic category expansion mirrors other high-growth indie brands, such as clean beauty label Versed, which recently expanded from skincare into makeup before its acquisition by Belle Brands. Most recently, Jones Road entered the body care category with a five-product collection.