How Neutrogena Is Rebuilding for the Gen Z Skincare Era
Neutrogena is doubling down on dermatologist-led science and Gen Z marketing to reclaim its authority in a crowded clinical skincare market.
Chronological news and analysis articles from the Innovation & New Products category.
Neutrogena is doubling down on dermatologist-led science and Gen Z marketing to reclaim its authority in a crowded clinical skincare market.
Sol de Janeiro enters the men's market with Cheiroso Cologne Mists, leveraging soccer culture and rising demand for male body sprays.
Chanel is launching Coco Mademoiselle Crush Absolu, a new fragrance expected to generate €100 million in its first year.
Sol de Janeiro is entering the men's market with Cheiroso, a new cologne mist line capitalizing on the booming demand for accessible prestige fragrances.
Twelve-year-old athlete Stella Dorazio has launched Stellar Beauty Co., a dermatologist-tested skincare brand targeting the $4.7 billion U.S. tween market.
Twelve-year-old Stella Dorazio has launched Stellar Beauty Co., a clean skincare brand designed specifically for active, on-the-go Gen Alpha girls.
Mexican luxury makeup brand AORA México has debuted at Sephora, marking the prestige retailer's first-ever 100% plastic-free beauty partnership.
Celebrity spray tan artist Mishel Chernyavskiy launches MSK Labs, a skincare-infused sunless tanning brand debuting at prestige retailer Violet Grey.
Following a strong retail debut, wellness brand The Nue Co. is launching Good Spirits, a neuro-fragrance engineered to evoke joy, exclusively at Ulta Beauty.
E.l.f. Beauty is officially entering the haircare market with e.l.f. Hair, a six-product line priced under $10 designed to bring its signature 'e.l.f.fordable luxury' positioning to a new category.
With beauty sales slowing and rising sameness, packaging is key. At iPDF 2026, top Chinese suppliers unveiled innovations from recyclable tubes to dual-chamber tubes and smart closures, offering brands new ways to...
Three hours of packaging talk, from emotional to rational. A sales veteran says a pump's pressing feel can decide a product's repurchase rate. At an upcoming Guangzhou expo, designers will unpack how small details...