2026 Beauty Market Trends: U.S. and China H1 Sales
U.S. beauty sales gained across mass and prestige in H1 2026, while China’s cosmetics retail sales rose 6.3% amid strong livestream and premium demand.
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Markets & Trends
Here you will find market movements, consumer behavior, retail channels, and growth trends shaping China's beauty industry.
Highlights
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C-Beauty’s Global Expansion Takes Center Stage in Shanghai
The 3rd China Cosmetics Go-Global Conference opens in Shanghai on Aug. 21, covering localization, supply chains and omnichannel growth.
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TikTok Shop Beauty Sales Surge in Latin America Led by Chinese Brands
TikTok Shop beauty sales surged in Mexico and Brazil in 2026, driven by Chinese beauty brands expanding through localized products and content commerce.
Latest News & Analysis
Chronological news and analysis articles from the Markets & Trends category.
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How The Perfume Shop Is Riding the Rise of Fragrance Layering
The Perfume Shop reports a rise in fragrance layering as consumers mix scents, driving demand for complementary body care, mists, and scent wardrobes.
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How Modern Celebrity Beauty Campaigns Drive Earned Media Value
As mainstream endorsements give way to niche talent, luxury fragrance and targeted ambassador campaigns are driving top earned media value in beauty.
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How Kilian Paris Is Scaling Bestseller Angels' Share Into a Fragrance Wardrobe
Kilian Paris is launching a $150 fragrance line, The Cocktails, to capture younger consumers building multi-scent wardrobes as luxury fragrance growth slows.
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Weight-Loss Pill Approvals Push Retailers to Adapt to Shifting Consumer Demand
As oral GLP-1 weight-loss drugs enter the UK market, consumer spending is shifting toward skin-firming products, collagen, and health supplements.
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Beauty Capital Returns as Investors Shift Focus to Long-Term Innovation
Beauty investment bounced back in the first half of 2026, with growth funding surging 92% as investors prioritized science-backed innovation and wellness.
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Dior Opens Immersive Miss Dior Pop-Up at South Coast Plaza
Dior has launched an immersive Miss Dior pop-up at South Coast Plaza, blending heritage storytelling, campaign films, and interactive retail experiences.
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China's Sun Care Market Shifts as Consumers Ditch Heavy Sunscreen Lotions
Chinese consumers are trading heavy sunscreen creams for lightweight sprays, forcing beauty brands to prioritize texture, daily usability, and compliance.
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Amouage Growth Signals Global Shift Toward Middle Eastern Luxury Fragrance
Omani luxury perfumer Amouage achieved $360 million in H1 2026 retail sales, reflecting a broader shift toward Middle Eastern fragrance traditions.
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Nearly 10,000 Beauty Brands Exit Southeast Asia as E-Commerce Competition Shifts
Nearly 10,000 beauty brands exited Shopee in Southeast Asia over one year as tighter compliance and rising ad costs push companies toward localized retail.
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Venture Capital Flows into Beauty Booking Platforms as Independence Surges
Investors are pouring hundreds of millions into salon booking software as independent operators rewrite the beauty industry's economics.
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Key Beauty Supply Chain and Formulation Trends From Cosmoprof North America
Observations from Cosmoprof North America reveal shifts in overseas contract manufacturing, formula IP ownership, compliance risks, and scalp care technology.
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Retailers Unveil High-Value Beauty Advent Calendars for Holiday 2026
Major beauty retailers and luxury brands are unveiling their 2026 advent calendars, featuring high-value assortments, full-size products, and exclusive edits.
