Fashion Insiders Launch Oovii to Turn Kids' Sunscreen Into Daily Routine
British brand Oovii launched a £28 mineral facial sunscreen designed to integrate sun protection into children's daily morning routines.
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Innovation & New Products
Here you will find new product launches, emerging formats, beauty technology, ingredient concepts, and innovation strategies in China's beauty industry.
Highlights
Popular articles from the Innovation & New Products category based on views and comments.
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Sol de Janeiro Launches Premium Mists to Tap Upmarket Fragrance Demand
Sol de Janeiro is expanding its body mist line with higher-concentration Intense Perfume Mists, capitalizing on premiumization trends across fragrance.
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Revela Founder Evan Zhao Launches Biotech Hair Care Brand Re:You
Following the $76 million sale of Revela to Oddity, Dr. Evan Zhao is back with Re:You, a biotech-backed hair, brow, and lash care brand.
Latest News & Analysis
Chronological news and analysis articles from the Innovation & New Products category.
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Marubi Taps Pop Star Cai Xukun for Premium Eye Care Campaign
Chinese skincare brand Marubi has named musician Cai Xukun global eye-care ambassador alongside the launch of its upgraded Little Red Pen anti-aging eye duo.
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Colgate Taps BTS’ j-Hope to Launch Vitamin C Whitening Toothpaste
Colgate has partnered with BTS member j-hope to launch Optic White Vitamin C toothpaste across Asia-Pacific, merging skincare tech with oral beauty.
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Byredo Unveils 'Future Memories' Fragrance With Selfridges Pop-Up
Byredo has launched an immersive pop-up at Selfridges London for its new fragrance, Future Memories, following retail expansion under parent company Puig.
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AG1 Expands Product Lineup With Gummies, Energy Powders, and Canned Drinks
Health supplement brand AG1 is expanding beyond its signature daily greens powder, introducing gummies, energy mixes, and ready-to-drink options.
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Tower 28 Expands Into Complexion Category With Global Foundation Launch
Tower 28 is making its foundation debut with Swipe Serum Foundation, launching globally at Sephora and Mecca with estimated retail sales of $30 million.
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Rituals Expands into Color Cosmetics with Skincare-Infused Makeup Collection
Rituals has launched a skincare-infused makeup collection alongside a €40 million store revamp spanning 1,500 boutiques worldwide.
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Frida Enters Older Kids' Personal Care Category With 32-Product Line
Frida is expanding beyond infant and postpartum care with a 32-product line designed to bridge the personal care gap for older kids.
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Ulta Beauty Bets on Scalp Care Market with Prestige Brand Nutrire
Ulta Beauty is expanding its prestige hair portfolio by launching scalp-care brand Nutrire, tapping into growing prestige sales and the 'skinification' of...
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Saie Enters Eye Shadow Category with 1990s-Inspired Collection
Saie is entering the eye shadow category with SuperSuede Baked Eyeshadow, a 1990s-inspired line launching at Sephora and online for $24.
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How Marie Dalgar Uses Art and Technology to Build Long-Term Brand Value
Chinese beauty brand Marie Dalgar launched its Shanhai cushion foundation while revealing five global R&D hubs and a 10-year Chinese color research project.
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Cocokind Founder and Ava Lee Launch Mimitime Collagen Snacks at Target
Cocokind founder Priscilla Tsai and beauty creator Ava Lee have launched Mimitime, bringing collagen konjac jelly snacks to Target's ingestible beauty aisle.
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Giorgio Armani Taps Jonathan Bailey to Launch Men's Fragrance I Will
Giorgio Armani and L’Oréal are debuting I Will, the house's first new standalone men's scent franchise in over two decades, fronted by actor Jonathan Bailey.
