Monpure London Expands US Footprint with Ulta Beauty Launch

British hair and scalp health brand Monpure London has expanded its U.S. retail presence by launching on Ulta Beauty’s e-commerce platform, adding the major beauty retailer to its growing list of American stockists.

The trichologist-backed brand's debut on Ulta.com builds on its broader U.S. expansion strategy, following recent launches through Nordstrom, Bloomingdale’s, and MyBeautySpace.com. This digital push reflects how prestige wellness and clinical brands are increasingly leveraging retail partnerships with Ulta Beauty to scale their footprint in the highly competitive U.S. market.

The rollout is being supported by U.S. distribution partner PCA Companies, which has leveraged its integrated market-entry, distribution, and retail development capabilities. Monpure also sells through direct-to-consumer channels, Amazon, and international retail channels across the U.K. and other global markets. This strategic focus on clinical efficacy and wellness comes as other science-backed players, such as The Nue Co., expand their Ulta partnerships with targeted, functional formulations.

"With scalp and hair longevity becoming such a focus for so many consumers, we're thrilled to launch on Ulta.com with our partners at PCA Companies," said Carly Osborne, chief executive officer of Monpure London.

"Monpure is built on the belief that the scalp deserves to be taken seriously—as skin, as a living system, and as something worth understanding properly rather than managing on the surface," Osborne added. "That belief shapes our formulations, which are guided by clinical observation rather than what's easiest to market, and by our work with trichologists treating hair and scalp conditions in all their forms. It's also the foundation of what we call Hair Longevity Science: a focus on the scalp and follicle at the level of prevention and long-term health, not just short-term results.”

Noah Rosenblatt, president of PCA Companies, noted that the distributor identified Monpure as a brand well-positioned to capitalize on growing consumer demand for preventative scalp and hair care, citing its scientific approach and expertise in the prestige haircare category.