Can Independent Validation Strengthen Beauty Claims?
The S.A.F.E. Seal and Prestige Testing partner to offer beauty brands a structured, independent pathway to validate product efficacy claims.
Channel
43 articles
News Page 21
Latest News & Analysis
Chronological news and analysis articles from the News category.
-
-
Why Data Is Becoming the Ultimate Competitive Advantage in Beauty
AS Watson's new data-driven brand lab highlights how global retailers are leveraging consumer insights to incubate and scale beauty brands.
-
Chanel Names Gracie Abrams Face of Coco Mademoiselle
Chanel has named Grammy-nominated singer-songwriter Gracie Abrams as the face of its new Coco Mademoiselle Crush Absolu fragrance campaign.
-
China Cosmetics Retail Marks 12 Months of Growth as Brands Prioritize Profit
China's cosmetics retail grew for a 12th straight month in June, as beauty brands pivot from high-cost livestreaming back to profitable shelf e-commerce.
-
Urban Outfitters Expands Beauty Footprint with Exclusive Yes Day Launch
Urban Outfitters is launching Gen Zalpha skincare brand Yes Day across 60 stores, highlighting the retailer's push into youth-focused beauty.
-
Which Beauty Mergers Actually Work After the Lauder-Puig Collapse?
As the Lauder-Puig collapse exposes the risks of complex megamergers, beauty experts outline which consolidation strategies actually drive value.
-
Chanel Names Singer Gracie Abrams as Face of New Fragrance
Chanel has appointed Grammy-nominated singer Gracie Abrams as the face of its upcoming Coco Mademoiselle fragrance expansion.
-
K-Beauty Sales Surge 53% Globally as Social Commerce Drives Demand
A new NIQ report reveals K-beauty's massive global expansion, fueled by social commerce and explosive growth in Latin America and the Middle East.
-
TCM Giant Tongrentang Liquidates Cosmetics Arm to Protect Brand Equity
Chinese traditional medicine giant Tongrentang has filed for the liquidation of its cosmetics subsidiary, signaling a retreat from reckless brand licensing.
-
How Neutrogena Is Rebuilding for the Gen Z Skincare Era
Neutrogena is doubling down on dermatologist-led science and Gen Z marketing to reclaim its authority in a crowded clinical skincare market.
-
Messy Founder Divorce Exposes Financial Violations at China's Lily&Beauty
Chinese beauty e-commerce giant Lily&Beauty faces regulatory penalties after using corporate funds to pay for its founder's high-profile divorce lawsuit.
-
Alex Choueiri Named CEO of Bluemercury
Macy’s Inc. has appointed former Kering Beauté executive Alex Choueiri as the new CEO of luxury beauty retailer Bluemercury.
